All About me

How Did You End Up Here?

Welcome to DelegateMore!  I am the owner/operator and I am thrilled you are here and willing to learn more about me, my background and how DelegateMore has evolved from me in my PJs with my dog in my lap – to a digital agency supporting a select few clients around the globe.

Let’s get back to you.  You probably ended up here because one of my client’s referred you to my website.  The majority of my business comes from word-of-mouth referrals.  I take on a few projects per year and provide my clients with one-on-one support as a project manager, business strategist and website designer.

If you are looking for someone to help you tackle the more “techy” aspects of your business, you are in the right place.  I often see many business owners struggle needlessly to acquire the skills they need to run their businesses, when what they should be doing is “delegating more”.  

My favorite project?  Taking older, out-of-date websites and converting them into something their owners are proud to share and build a business around.  There are many ways we can work together and I work with most budgets.  And it is as easy as 1-2-3.  First we have a brief call on what your project needs are.  Next, we have a full-blown project consultation (which is paid and about an hour).  Then I submit a proposal to you to approve the project with pricing.  During the whole process view it as we are “dating” for a bit, to see if we are a good fit.  My favorite clients have a clear vision for where they want their business to go, are open to guidance on how to get there and are willing to allow me to create something that they “never knew they really wanted”.

If you think any or all of this resonates with you, then please reach out.  Submit a contact form and I will always come back to you within 4 hours.  Sometimes, much sooner.  Until then, DREAM BIG.

There is no TRY.

There is only DO.

~ Yoda

My Story

About Me


I spent much of my career in Corporate Finance, supporting C-suite executives until 2008, when the recession hit and I decided it was time for a change.  Back then virtual assistants were not as prevelant, so I took a chance and decided to get a coaching certification.  It entailed flying to California from New York, and spending a week in a room with about 40 other people pursuing the same dream.  It was there that I figured out I didn’t actually want to be a coach.  Everyone in the room needed someone like me – someone who could manage their calendars, deal with the chaos of running an online business and more.

I created a whole brand around providing virtual support, but it was not as fulfilling as I had hoped.  Many clients viewed me more as a secretary, than a true partner – and that mindset extended to what I invoiced them for.  On top of that, I really wanted more of a creative outlet.  I had always enjoyed the tech aspect of updating websites, creating relevant images and captions for social media and started teaching myself WordPress and basic CSS.  Fast forward almost 12 years, and Delegate More has evolved into a go-to digital agency that provides website development (WordPress), as well as social media management and graphic design.  I am “DelegateMore“, but also have the privilege of engaging some amazing strategic partners to help complete client projects as necessary.

At the end of the day, I enjoy learning new things and this is probably why I decided to focus my energies on the digital world.  It is ever-evolving and fluid and it is almost a requirement to have the ability to learn quickly, as new applications are developed almost daily that allow me to do my job effortlessly.  

I live in CT with the love of my life and my dog, Buddy.  I have a passion for home decor, cooking, BAKING and digital photography, which means a lifestyle blog is probably somewhere in the cards for me, down the road.  I am also pursuing my real estate license and look forward to leveraging my skills towards lead generation and social media management for realtors.  Another website, another life 🙂  Thanks for stopping by!

Just me

Lisa Rodriguez
(Slightly crappy lighting in this photo, but I liked it, so I am using it.)

Custom Business Support

Let’s talk about what tasks cause you the most frustration.  Those are the ones you should delegate first.  

Outstanding Design

Let’s explore what you really want your business brand and website to look like.  Then let’s make it so!

Let’s Get Started

Reach out today to discuss your business needs.  Bring your wish list and let’s make it happen.

Learn about our Process

It’s as easy as 1-2-3!